Privacy Policy

MINISO USA Privacy Policy

Last Updated: July 31, 2024

Miniso USA respects the privacy of your personal information. Your privacy is important to us. This Privacy Policy introduce what information we collect from you, how we use your information (or “personal data”, “personal information”), for what purposes, and secure methods used to protect your personal information through Miniso USA websites, social media platforms, services, membership, online and local stores, and the choices you have regarding our use of your information (together “Services”, “Miniso USA Services”, or “Our Services”). By using Miniso USA Services, you are accepting and consenting to the practices described in this Privacy Policy.  

1.   Personal Information We Collect

When you are using our Services, we will collect your personal information. We collected your personal data with legal basis and purposes, such as with your consent, necessity to enter into and perform contracts, compliance with legal obligation, and any other purpose listed in the applicable laws. We collected your personal information by the following approaches:

• You give some of your personal information directly to us, when you use Miniso USA Services. You can choose not to provide certain personal information, however, in many cases we may not be able to offer you our Services or respond to your queries.
• Other personal information is collected automatic by us, when you visit, interact with or use Miniso USA Services (including when you use your computer or other device), or contact us.
• Information we collect from other sources: we may obtain information about you from other sources, such as third-party providers.

Depend on the scope of your interaction with Miniso USA Services, the categories of personal information we collected include:

• Identity information: Name, username or similar unique identifier, marital status, title, date of birth, gender and other demographic information.
• Contact information: billing address, delivery address, email address and telephone numbers or similar contact information.
• Credentials: Usernames, passwords, and other authentication and security credential information.
• Payment information: payment card details, bank account information, and other payment information.
• Transaction information: payment details, products and services you have purchased or used from us.
• Purchaser information: purchases or orders made by you, services you requested from us, membership rewards or benefits, coupons you requested or used, your interests, preferences and feedback or survey responses.
• Marketing information: your preferences in receiving marketing materials from us or our third parties, participate in sweepstakes or other prize competitions, participate in our marketing campaigns, and your communication preferences.
• Video, Voice, and image: If necessary or required by law, we may collect the video, voice and image through video monitoring for security purpose and respond to the requirements of local law, and internal policy.
• Internet or other similar network activity: Internet Protocol (IP), browsing history, search and commands history, and other interaction history
• Computer and device information: Such as device, application, or browser type and version, browser plug-in type and version, operating system, location or time zone setting
• Cookies information (See “Cookies” in this Privacy Policy)

 

We do not actively gather any special categories of personal data about you, such as your race, ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, health information, genetic data, biometric data for identification, or details about criminal convictions and offenses. However, we may collect such special categories of personal data solely for the purpose of analyzing market trends and user preferences related to specific products. It is important to note that we do not collect this information for identification purposes.

2.   How We Collect Personal Information

In order to provide Miniso USA Services, we collect the personal information from the following sources:

• Websites and Social Media: any websites operated by Miniso USA or Miniso USA affiliates, including any sites that we operate under MINISO USA tradename or other sites we run on third party social networks such as Facebook, Instagram, TikTok etc.
• Email, text messages or other electronic messages: any communications between you and Miniso USA.
• Customer Service: any calls, online chats, email correspondence between you and Miniso USA.
• Retail stores: any local retail stores operated by Miniso USA or Miniso USA’s franchisees.
• Registration forms: any online or offline registration forms that Miniso USA collects, such as membership registration page, membership inquiry, campaign registration, event RSVP etc.
• Membership program: your activities within Miniso USA membership program.
• Research: any research that you may participate in.
• Apps: any applications or sites that Miniso USA operates.
• Third-party Automated Collection: we and our third-party service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information whenever you interact with us or third-parties that use Our Services. We also allow third-party companies to place tags on our digital properties once approved through our tagging process. The tags may collect information from your interactions on social media platforms and Miniso USA Services.

3.   How We Use Personal Information

In order to operate, offer and improve Miniso USA Services, we need to collect and process your personal information. The purposes of collecting and processing are as follows:

• Offer Miniso USA Services: We use your personal information to operate, and deliver Miniso USA Services, as well as process related to membership program and transactions, including registrations, subscriptions, purchases, and payments.
• Marketing Campaign: We utilize your personal information to distribute new marketing campaigns initiated by Miniso USA. We analyze customer data to improve current marketing initiatives and prepare for future campaigns.
• Digital Marketing: We use your personal information to deliver our digital marketing communications, which include informing you about new products, services, and offers, as well as providing targeted advertising, contests, promotions, sweepstakes, loyalty program information, and other marketing messages. We will analyze statistical data to gain insights into our services.
• Measure, Support and Improve our Services: We collect and process your personal information to measure the usage, analyze the performance, fix the error, offer the support, improve and develop our Services.
• Comply with Legal Obligations: We collect and process personal information as required by applicable law and regulation.
• Communicate with You: We use your personal information to contact with you and respond to your queries.
• Advertising: We use your personal information to introduce Miniso USA Services (See “Advertising” in this Privacy Policy).
• Research: We use your personal information to conduct internal research, analytics and reporting for the purpose of improving Miniso USA Services and your experience using Our Services.
• Other Purpose We Seek Your Consent: If we use your personal information for any other purposes that are not listed in this Privacy Policy, we will ask for your consent before we use it for the new purposes.

4.   Cookies

We use “cookies” and/or similar technologies to provide you with essential features and services. A “cookie” is a small amount of data that is sent to your browser and stored on your device. A cookie can be sent to your device only if you access Miniso USA website with the device. If you do not de-activate or erase the cookie, each time you use the same device to access Miniso USA website, our web servers will be notified of your visit to our Miniso USA website and in turn we may recognize your visit and the pattern of your usage.

You can manage browser cookies through your browser settings. The 'Help' feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to get notification from browser when you receive a new cookie, how to disable cookies, and when cookies will expire. If you disable all cookies on your browser, neither we nor third parties will transfer cookies to your browser.

5.   How We Share Personal Information

We do not sell your personal information to third parties. However, we may share your personal information as described below to complete transaction, or to offer our Services you have requested or authorized, or to protect the property or rights of Miniso USA.

• Affiliates: We may share your personal information with Miniso USA-controlled affiliates and subsidiaries in the United States. Your personal information may be accessed by these Miniso USA-controlled companies for the purpose specified in this Privacy Policy;
• Third-Party Service Providers: We may share your personal information with third-party service providers when we employ other companies to perform functions on our behalf. These third-party service providers may have access to personal information if the personal information is required for them to perform their functions and the third-party service providers are not allowed use it for other purposes. These third-party service providers include, but are not limited to, payment provider, IT service provider, warehouse partners, marketing and advertising partners, social media partners and online search platforms, survey suppliers, tax authorities, regulators, professional advisers.  
• Other Third Parties Under Your Consent or Required by Applicable Law: We may share your personal information with other third parties under your consent or required by the law. For example, we may share personal information with law enforcement or other government agencies for complying with law or responding to legal process.
• Corporate Transactions. We may share personal information with parties to business transaction such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other type of business transactions. In these types of transactions, personal information may be shared or transferred, and it may be used subsequently by a third party.

6.   Location of Personal Information

Miniso USA is located in United States. Personal information collected and processed by us may be stored and processed in the United States, in accordance with the scope of using. If we transfer your personal information to another jurisdiction, we will ensure the personal information subject to this Privacy Policy is processed according to the provisions of the statement and the applicable data protection laws.

If you are using Miniso USA Services outside the United States, please note that personal information collected through the Services may be transferred to, processed in, and stored in the United States. By using the Services and providing your personal information, you acknowledge that it may be transferred to and processed in jurisdictions other than your own. Data protection laws in the United States may differ from those in your country of residence and may not offer the same level of protection.

7.   How We Secure Personal Information

The security of your personal information is very important to us. We apply variety of means of technologies and procedures to protect your personal information, such as.

• We use security technical for processing personal information, including but not limited to the use of industry-standard encryption protocol Secure Socket Layer (SSL) when transmit sensitive information (such as payment information, registration information, or password) over the internet.
• We hold varieties of compliance program to ensure the security control, such as ISO/IEC 27001:2013, ISO/IEC 27701:2019.
• We limit the collection and process of personal information. For people who have access to personal information for their work, we deploy access control to ensure that they only have access to necessary information, and they are not allowed to use your personal information for other purposes.
• We deployed physical, technical, and administrative security measures to protect our cloud environment and these security measures cover the collection, transmit, storage, and process of your personal information.

8.   Your Rights to Access and Control Personal Information

You can access, update and delete your personal information subject to this Privacy Policy. You can view and update your account information through your profile page. If you cannot view, update and delete personal data processed by Miniso USA through the profile, you can always contact us by the means listed in the “How to Contact Us” section. We will respond to your request as soon as we can. Please note that in some cases, your ability of controlling of your personal information will be limited in accordance with applicable law.

You may receive marketing emails from us, either target marketing or general newsletter. If you would like to discontinue receiving this information, you may unsubscribe it through the “Unsubscribe” link found in emails we send to you. We may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive marketing communications from us.

You may disable, remove or block certain tracking technologies from commercial browser settings. The browser usually offers different features, settings and options, which you need to set them separately.

Please be aware that if you disable or remove tracking, unsubscribe advertising materials or opt-out for any services, it may affect your experience using Miniso USA Services. Opting out of promotional emails from us will not affect subsequent subscriptions or non-promotional communications, such as administrative and service announcements or customer services.

For more information, please refer to the “Adverting” section in this Privacy Policy.

9.   Advertising

We will introduce some of our products to you through advertising by email you give to us or through online social media platform. If you do not want to receive the advertisement emails anymore, you may unsubscribe it through the “Unsubscribe” link found in emails we send to you.

• Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests, surveys, and other promotions (each, a “Promotion”), including those jointly sponsored, which may require submitting personal information. If you choose to participate in a Promotion, your personal information may be disclosed to others for administrative purposes and as required by law. Additionally, by entering, you agree to the official rules governing that Promotion and may, unless prohibited by applicable law, allow us, the sponsor(s), or others to use your name, voice, or likeness in advertising or marketing materials.
• Interest-Based Advertising. We use third-party advertising companies to present and display ads customized to your individual interests, which are based on your online browsing and shopping behaviors, as well as to provide services related to advertising, including ad delivery, reporting, attribution, analytics, and market research. Additionally, we also utilize insights gathered from your interactions with Miniso USA Services to offer targeted marketing, such as personalized email advertisements tailored to your preferences. The information processed by third-party advertising provider is subject to their privacy practices, so you should review their terms, policies, and settings to understand their data practices and adjust your own settings accordingly.
• Social Media Features. Our Services may contain links to websites, posts on other social media platforms, applications, or other services managed by third parties ("Unaffiliated Services"). These Unaffiliated Services may use their own tracking technologies to gather information about you and may request your private information. Some features of Our Services allow you to interact with social media networks managed by other parties, such as "liking" or "following" us or commenting to our posts and our products, or logging into Our Services using your other account, such as Facebook or Google ("Social Features"). If you choose to "like”, comment, share content, or post information using these Social Features, that information may be publicly visible, and the social media platform may collect information about you and your use of our Service. Similarly, if you interact with us through Social Features, we may access information about you from the social media platform. Additionally, we may track when you like, follow, or share our content through Facebook, Instagram, TikTok or other social media platforms. Please be aware that if you mention Miniso or comment about or in response to us in a post on a social media platform, that platform may allow us to publish your post. The information processed by Unaffiliated Services is subject to their privacy practices, so you should review their terms, policies, and settings to understand their data practices and adjust your own settings accordingly.

10.    Children’s Personal Information

We do not knowingly collect personal data of children (person under the age of 16, or older where local laws so require). If a child has provided us with personal information, the parent or guardian may contact us and choose whether to give us permission. Once the consent or authorization from parents or guardians is granted, we will treat the child’s account as it is an ordinary account. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.  

11.     Retention of Personal Information

We keep personal information no longer than the necessity of providing the Miniso USA Services and fulfill your requirement, or of other legitimate purposes such as complying with legal obligations, resolving disputes, and enforcing valid agreements. The actual retention period varies from different categories of personal information, due to the different using purpose. We will delete your personal information in accordance with applicable law and regulation.

12.     How to Contact Us

If you want to exercise your rights or have any concerns, complaints or questions about privacy, you could contact us with verifiable and thorough request. You may also contact us here or through one of the following methods:

• Email Address: cs@miniso-na.com
• Address: 1050 Lakes Dr., Ste 250, West Covina, CA 91790

13.     Changes to This Privacy Policy

Our Privacy Policy may change due to the business change or the greater degree of transparency. You can check the date of the last version on the top of the Privacy Policy. The Privacy Policy will become immediately effective once it is posted on our website. If there are any material changes on this Privacy Policy, we will notify you by either sending an Email (specified by your account) or posting a notice on this website before the change becoming effective. Unless stated otherwise, all the personal information we hold about you and your account will subject to the latest version of our Privacy Policy. You are suggested to visit our website frequently to check the recent change. The continued use of the Miniso USA Services represents the consent of changes to the Privacy Policy.

14.     Privacy Rights Under Certain State Privacy Laws

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah or Virginia, you may have certain privacy rights under the applicable privacy laws in your state (the “State Privacy Laws”).

• Confirm whether we process their personal information.
• Access and delete certain personal information.
• Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).
• Data portability.
• Opt-out of personal data processing for:
  • Targeted advertising (excluding Iowa);
  • Sales; or
  • Profiting in furtherance of decisions that product legal or similarly significant effects
• Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights, please contact us.

Residents of California, Colorado, Connecticut, Utah and Virginia, please click here for our Supplemental State Privacy Policy.

Nevada law allows residents to opt out of the sale of certain personal information, called “covered information.” Miniso USA does not sell covered information as defined under Nevada law, and we have no plans to change that practice. If you want to be notified if we begin selling Nevada covered information, please contact us as provided above.