90+ countries and regions
over 1 billion in annual visits 300 million
300 million customer transactions annually
New Jersey: stores
New York: stores
MINISO Intellectual Property
With the strategy of “officially licensed + afforable prive”, MINISO overturns the traditional mode and pricing standard of animation intellectual property peripheral product development.
Meanwhile, with the help of the influence of globally well-known intellectual property brands, MINISO further expanded its popularity and reputation around the world, and realized the successful transformation of the brand and department store to a popular intellectual property licensed store selling cultural and creative products
High Quality Goods at Affordably Low Prices
We have a saying at MINISO that “a better life has nothing to do with the price” – and that is the mission that drives us to deliver well-made and highly-designed goods for value- and quality-conscious consumers worldwide.