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Plushies ✦ Stationery ✦ Beauty ✦ Home Goods ✦ Toys ✦ Accessories ✦
Life is for Fun with MINISO
We are a global lifestyle brand with a mission to create quality products and store experiences that are fun and full of discovery.
330+
stores across the U.S.
7,800+
stores globally
100+
new arrivals every month
10K+
products to shop from
Our Vision
MINISO blends creativity, affordability, and fun in every product.
From everyday essentials to playful surprises, we turn ordinary moments into something a little more magical—designed for life, and made to smile.
10 Product Categories
24K+ SKUS
Apparel
Electronics & Tech Accessories
Home Goods & Lifestyle
Stationery
Toys & Collectibles
Beauty & Personal Care
Bags & Accessories
Food & Beverage
Fragrance
Pets
Designed for Fun, Made for You
At MINISO, fun is at the heart of everything we do. From playful characters to everyday essentials with a creative twist, we design products that spark joy and inspire a sense of wonder in your daily life.
A Global Brand with Local Heart
MINISO blends global design inspiration with locally curated products to create experiences that feel both familiar and new. Each collection celebrates culture, creativity, and the shared joy of discovery.
A Destination for Discovery
Every visit to MINISO brings a new surprise. With fresh arrivals, seasonal favorites, and exclusive collaborations, our stores invite exploration, self-expression, and a touch of everyday fun.
Our Values
A Global Brand With a Local Touch
MINISO combines global design inspiration with locally curated products to create experiences that feel both familiar and new. Our product portfolio is carefully curated to reflect what our communities love most, while celebrating the creativity and culture, making every MINISO location unique.
A note from
Pen Pen
Hiya, friend!
I’m PenPen, the cheerful penguin mascot of MINISO! You’ll spot me waddling across store posters, popping up on our social pages, and celebrating with you on grand opening days. I love bringing smiles and reminding everyone that life is for fun, and fun always starts at MINISO.
Can’t wait to see you in-store for your next little adventure.
With lots of love and happy flippers,
PenPen
P.S. Need help finding your local MINISO? Check out our store locator. I’ll be waiting for you there!
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