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Plushies ✦ Stationery ✦ Beauty ✦ Home Goods ✦ Toys ✦ Accessories ✦

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Life is for Fun with MINISO

We are a global lifestyle brand with a mission to create quality products and store experiences that are fun and full of discovery.
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330+

stores across the U.S.
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7,800+

stores globally
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100+

new arrivals every month
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10K+

products to shop from
Our Vision

MINISO blends creativity, affordability, and fun in every product.

From everyday essentials to playful surprises, we turn ordinary moments into something a little more magical—designed for life, and made to smile.

10 Product Categories
24K+ SKUS

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Apparel
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Electronics & Tech Accessories
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Home Goods & Lifestyle
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Stationery
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Toys & Collectibles
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Beauty & Personal Care
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Bags & Accessories
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Food & Beverage
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Fragrance
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Pets

Designed for Fun, Made for You

At MINISO, fun is at the heart of everything we do. From playful characters to everyday essentials with a creative twist, we design products that spark joy and inspire a sense of wonder in your daily life.

A Global Brand with Local Heart

MINISO blends global design inspiration with locally curated products to create experiences that feel both familiar and new. Each collection celebrates culture, creativity, and the shared joy of discovery.

A Destination for Discovery

Every visit to MINISO brings a new surprise. With fresh arrivals, seasonal favorites, and exclusive collaborations, our stores invite exploration, self-expression, and a touch of everyday fun.

Our Values
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A Global Brand With a Local Touch

MINISO combines global design inspiration with locally curated products to create experiences that feel both familiar and new. Our product portfolio is carefully curated to reflect what our communities love most, while celebrating the creativity and culture, making every MINISO location unique.

A note from
Pen Pen

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Hiya, friend!

I’m PenPen, the cheerful penguin mascot of MINISO! You’ll spot me waddling across store posters, popping up on our social pages, and celebrating with you on grand opening days. I love bringing smiles and reminding everyone that life is for fun, and fun always starts at MINISO.

Can’t wait to see you in-store for your next little adventure.

With lots of love and happy flippers,
PenPen

P.S. Need help finding your local MINISO? Check out our store locator. I’ll be waiting for you there!
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Collabs Made for Smiling

Check out our fan-favorite brand collaborations.
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Join the MINISO Team

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We’re always looking for passionate, creative, and energetic people to help bring the brand to life. Whether in stores or behind the scenes, our team is full of people who believe in spreading joy, one product at a time.

Pop Into a MINISO Store

There’s nothing like discovering your new favorite find in real life. Explore our growing list of U.S. store locations and step into the world of MINISO.

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